Panhellenic Marketing

As Public Relations Chair for the Panhellenic Council at the University of South Dakota, I led a rebrand and managed Instagram and Facebook to strengthen Panhellenic’s digital presence and engagement. I established a standalone Panhellenic social media account separate from the SFL page, developing a new logo and cohesive branding to create clearer, more consistent messaging.

My content strategy highlighted the impact of Greek Life beyond stereotypes - emphasizing leadership development, philanthropy, academic success, and community involvement, while promoting recruitment, major events, and campus initiatives. Through storytelling tactics such as sorority takeovers, member and philanthropy spotlights, giveaways with local businesses, and involvement across campus, the account grew by over 500 followers and generated 270,000+ views in four months, increasing visibility and connection with current and prospective members.

@sdpanhellenic & @usdsfl