Panhellenic Markeing
As Public Relations Chair for the Panhellenic Council at the University of South Dakota, I led a comprehensive rebrand and digital strategy to strengthen Panhellenic’s identity and engagement. I established a standalone Panhellenic social media presence separate from the SFL account to create clearer, more consistent messaging. This included developing a new logo, cohesive branding colors, and branded merchandise to unify the Panhellenic image.
I managed content strategy and execution across Instagram, implementing individual sorority takeovers during national conventions, highlighting chapter philanthropies, promoting giveaways with local businesses, spotlighting individual members and friendships across Greek houses, while also showcasing campus and community involvement. Through strategic storytelling and audience-focused content, the account grew by over 500 followers and generated more than 250,000 views within a four-month period, significantly increasing visibility, engagement, and connection with current and prospective members.
@sdpanhellenic
2025 Public Relations Chair
As the public relations chair for the Panhellenic Council, I managed social media platforms (Facebook & Instagram) to authentically showcase the values, opportunities, and impact of fraternity and sorority life on campus. My content strategy emphasizes that Greek Life goes beyond sisterhood and brotherhood, highlighting leadership development, philanthropy, academic success, and lifelong connections. I promote major events, recruitment periods, and community initiatives, aiming to change common stereotypes of Greek Life and increase engagement. Through thoughtful storytelling, consistent branding, and strategic messaging, I helped create a more inclusive and informative digital presence for USD’s Greek community.
@usdsfl