National Student Advertising Competition
As part of the University of South Dakota’s 2025 NSAC team, I contributed to the development of an integrated marketing campaign for a national client, AT&T, through the American Advertising Federation. This project included months of in-depth research, strategic planning, and creative execution. The research report outlines our target audience insights of Gen Z and competitive analysis, and the pitchbook presents our campaign concept, creative assets, and execution plan. I was a member of the creative team, helping develop the visual identity, campaign messaging, and branded assets.
Final Pitchbook
My Early-stage Pitchbook
This was an initial ideation deck I developed during the early stages of the planning process. It served as a brainstorming tool to explore the directions we could take with the AT&T campaign. While this concept was not the final version we executed, it laid the groundwork for later decisions. From the time I created this concept deck to now, I have definitely developed and refined my skills in campaign development. This presentation represents an important snapshot of my foundation as a communicator and strategist.