2024 Director of PR & Marketing

@usdpibetaphi

As Director of PR & Marketing for the South Dakota Alpha chapter of Pi Beta Phi, I led all social media strategy, content creation, and chapter branding efforts. Over the course of my term, I grew our online presence through consistent, story-driven posts that highlighted sisterhood, philanthropy, and academics. My responsibilities included managing Instagram and TikTok content calendars, creating graphics and videos, and collaborating with chapter leadership to promote events like Recruitment and our Read>Lead>Achieve initiatives. My work reflected a strong focus on authenticity and visual storytelling, helping Pi Phi’s values come to life online while connecting with potential new members and alumni.